A clear idea of what your audience wants & desires
We tend to know what it is that we want to communicate as an organisation and as part of a sector. We know what we would like them to do. Why don’t people simply get it? Often we have not spent enough time figuring out what it is that they want or desire. What are their pains and how can we alleviate them? As long as we do not understand them, they will never be interested in what it is that we have to say. Why should they?
High-quality communications & a professional image
Are you lacking personnel, time and money to ensure that your communications are of high enough quality to meet your objectives? Is communications something you do when you finally have a bit of spare time and money? Would you like to have someone do a quality check and make sure that you maximise your chances of making a good and lasting impression?
Have you been meaning to translate your news items, webpages, social media updates or publications into another language for years without ever having the opportunity? Where was that native speaker when you needed one and wouldn’t it be wonderful if they actually understood your audience and cared about your mission? Do you need to make some calls or communicate with someone important in another language?
Creating great content
Do you struggle to find enough time to write? You are most likely highly engaged in what you are doing and need to write a lot of content for all kinds of different purposes. There are press releases, websites, speeches, position papers, project proposals and perhaps even a book or scientific publication. Every medium has its own dos and don’ts and time is limited. You would have hired a copywriter, editor or proofreader on many an occasion if it did not seem like such a headache. Where do you even start, do you need to hire several people and explain over and over again what it is that you do? Can you trust them to understand your organizational goals and not to overcharge?
Engaging & media relations
How could you get people to engage more with what you are doing as an organisation? Why is it important, why should they care and how can they directly engage with you to make a difference? Do you struggle to know which social platforms to use for what purpose? Do you wish that the media would pick up your stories and give more attention to your cause? Do you think that you could benefit from a media training to figure out how journalists work and how to engage the right ones?
Having a plan & staying on top
Are your communications often ad hoc and reactive? Do you wish that you had the time and resources to be proactive in your messaging? Wouldn’t it be great to have an overarching strategy to steer your communication work so that you can guarantee that you are doing all you can to meet your audiences? How about having simple and easy to follow plans for the important tasks that need to get done this year and someone to keep these projects on track?
Would you need a hand managing a communication crisis? Do you wonder what the reputation of your company is? Do you want to know and understand how to improve it? Would you like to ensure that the message you wish to send is understood by the specific individuals or groups you want to reach? Do you wish that you had the time to talk about what went wrong and how your organisation and the people in it can learn from it?
Now that you have great content, professional communication channels and good products, how do you get people to actually join your cause? How can you gain new members, sell your products or services, or increase your reach? Is this a part of the job which you wish happened more naturally, ideally of its own accord, without you having to go out there and actively seek out new customers or partners?
Do you have any other specific challenges you would like me to help you with?